Eight Stripes sells high end women’s swimwear & resort wear. Their products are top of the line quality and they cater to younger girls 17-30 years of age, and for women in their 30’s-60’s.
Their strong brand and marketing philosophy made this an enticing and fun project to take on. I aimed for simplicity and allowed their beautiful mark to take center stage. Using the classic font family of Helvetica Neue, I attempted to design the material with a high-end but modern sensibility that easily scale across multiple forms of media.
Their strong brand and marketing philosophy made this an enticing and fun project to take on. I aimed for simplicity and allowed their beautiful mark to take center stage. Using the classic font family of Helvetica Neue, I attempted to design the material with a high-end but modern sensibility that easily scale across multiple forms of media.
