
Original Landing Page.

Old Logo

Login, located at far right corner of the page

Menu of additional actions that can be performed. Located underneath the logo on the side on a grey background.

A quick heatmap analysis by Feng-Gui.com shows that the informational architecture is ineffective. The area where the login page is located is the second most viewed area. The picture is where the majority of users first focus their gaze. The headline "Welcome gathered the least amount of views.

Mind Map breaking down the needs for the landing page

New Logo

Redesigned Page

New Login area for Registered Users

New Users now have a strong Call To Action to Register

New icons highlight available options to users

New eye-tracking results, clearly showing new emphasis on the login and new user registration