SWS BPX Landing Page Re-Design

Proposed SWSBPX Landing Page Redesign Goals: Simplify Informational Architecture Make Log in and Registration points more prominent Reduce calls to the Help desk area by providing additional guidance (prominent links to Help Area, Add Users, and Contact Information)

Original Landing Page.
Old Logo
Login, located at far right corner of the page
Menu of additional actions that can be performed. Located underneath  the logo on the side on a grey background.
A quick heatmap analysis by Feng-Gui.com shows that the informational architecture is ineffective. The area where the login page is located is the second most viewed area. The picture is where the majority of users first focus their gaze. The headline "Welcome gathered the least amount of views.
Mind Map breaking down the needs for the landing page
New Logo
Redesigned Page
New Login area for Registered Users
New Users now have a strong Call To Action to Register
New icons highlight available options to users
New eye-tracking results, clearly showing new emphasis on the login and new user registration
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